If you have invested a lot
of money in e-commerce web development to create a great looking site that is
user-friendly, easy to navigate and loads fast, but yet to see a decent
turnover, there is perhaps one area that remains unaddressed – implementing
right strategies to boost conversion. Well, you are not alone; over 50 percent of businesses commit the same
mistake, reveals a recent research. It stated that 53 percent of businesses spend more
than 95 percent of their marketing budget on boosting website traffic.
Ironically, they spend only a meager five percent on activities that could
actually boost conversion rates — the ratio of visitors coming to a site and
visitors that are converted into paying customers. Poorly optimized pages can negatively
impact a website’s search ranking in the long run. Here are 10 tips to increase
the conversion rate of your e-commerce site:
1. Implement Clutter-Free
Design: Simple page design helps your prospects
spot the deal right away. The page lay-out should be such that it gives maximum
exposure to the products.
2. Say It With Videos: When it comes to explaining the benefits of a product, there is
nothing like moving images. Embed short and crisp product videos to convey your
brand story in a more effective manner. Create a better experience for your
prospects, and see the difference. Just look at how fashion store ASOS makes clever use of interesting
and fun videos on every product page to showcase their clothing line-up.
3. Dedicate a Page To
Announce Special Deals: Consumers love to shop
cheap, and therefore they always crave for discounts. Make the most of their craving by posting
about the deals right on your home page. Highlight your offers through bold
fonts, bright colors etc. It is also important to guide your visitors through a
clear navigation path to help them find the stuff that falls under the purview of the special
deal. For example, fashion brand 6pm has a dedicated, easy-to-spot banner-location
to display the products on sale.
4. Make Them Act: Call-to-action features should be placed prominently on your
product page. Use large, colorful ‘buy now’ or ‘add to cart’ buttons and place
them below the product price to easily grab your prospects’ attention, and to
lure them into completing a purchase.
5. Keep Loyal Customers Happy: Keep a track of purchases and surfing behavior of those visitors,
who return to your website. Now going by
their shopping or surfing pattern, add a ‘recommended products’ section to showcase
the products they are most likely to appreciate.
6. Pricing and Shipping: Clearly state the pricing and shipping details. Hidden costs put
off customers. If you have any shipping charge, mention it alongside each
product and let customers take an informed decision.
7. Design a Smart Cart: Save the shopping cart contents to allow user to retrieve it later.
Alternatively, offer to send cart contents through emails. All these will help
you linger in your visitors’ memory for a longer span of time.
8. Build An Easy Checkout
Page: Keep your checkout process simple. Keep the
shipping details form brief. Offer multiple payment options to make shopping
enjoyable for your prospects.
9. Facilitate hassle-free
returns: It goes without saying that offering a
generous and easy return policy is a must. What’s more important is to make
this process smooth and hassle-free. Avoid inclusion of too many steps, and
don’t forget to add a contact number on the ‘Returns’ page, so that the buyer
can talk to the authority concerned and resolve the issue as quick as possible.
Leave room for an exchange offer to turn returns into resale.
10. Offer Live Chat: This small box at the bottom right corner of a site can go a long
way to add credibility to start-up ventures. In addition, provide detailed
contact information to boost the customer’s confidence in your products and
service.
Use these tricks and notice a surge in your
sales. Need help to boost the conversion rate of your e-commerce portal?
Contact us here.
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