Five Ways To Drive Traffic To Your e-Commerce Site Round The Year

Remember Christmas or Halloween, a time of the year when products almost jumped out from your store’s crammed shelves and reached your customers’ doorstep! You kept reassuring yourself whether your servers could manage the daily rush of enthusiastic shoppers during the holiday season. Come summer, are you tad disappointed that you do not have enough customers who are on a shopping spree? Worry not, there are some smart ways to shoot up your ecommerce sales even during the lean months. Here’s how:

 

1. Make the Most of Your Facebook Page

If you think that you can improve your site’s traffic simply by posting a few words now and then on your Facebook page, you are treading the wrong way. Derive maximum benefits from your Facebook page by doing a meticulous page audit. Ask yourself the following questions: :

• What kind of content  am I posting? Are there enough product images and information?
• How frequently am I  making these posts?
• Are my posts interesting and diverse? For example, you can post a video showing how your products can simplify a customer’s problems

After you’ve implemented the answers to the above questions, concentrate on the following tasks:

• Learn what your targeted audience is saying about your posts, and take their comments seriously.
• Conduct polls and surveys to know what your buyers actually want. Attract your customers’ attention by introducing a small quiz or caption contest related to your merchandise.

Focus on the above mentioned ecommerce marketing tips, and you can acquire at least double the likes, thus generating increased traffic to your primary website.

2. Get Inspired from the Past Festive Seasons

Last Christmas, your merchandise sold like hot cakes, thanks to some smart marketing tactics that you embraced to drive the sales. Great! Then, why not draw inspiration from the best practices that and come up with similar effective campaign by restructuring your strategies, content, and tweaking your marketing copy during the other part of the year, too.

3. Spoil Your Customers with Free Samples or Merchandise at Slashed Prices

Let’s not forget the age-old form of marketing. For instance, if you’re dealing with makeup and cosmetics for women, how about offering a free sample of your anti-aging cream or announcing a lucrative deal such as a flat 20% discount for the first 100 women who like your fan page?

4. Say ‘Yes’ to Instagram      

      

Pictures are worth a thousand words. How appropriate this adage is! Instagram, a social site primarily dedicated to visuals, has an engrossed audience of more than 100 million individuals. Photo contests with your brand’s hashtag could be a great way to get them interacting with your brand activities. For example, you can ask your followers to post photos of their kids wearing your products. You can even design a microsite and have Instagram photos feed right away into that site. 

5. Pay per Click (PPC)

Traffic generated via pay per click advertising has more chances of converting into actual customers, provided there is useful and engaging content on the page. PPC is more beneficial for large businesses. If you use it on platforms like Facebook, Twitter or YouTube, it could be pretty effective for small businesses, too.

So, don’t wait for the holiday season to put your best foot forward. Employ these tips, and enjoy traffic throughout the year. Need help with traffic and marketing for your e-commerce site? Mail us at info@codeuridea.com or call us at +1 (813) 200-7229.