With global e-commerce evolving at an extremely fast pace, the demand for the right platform has become the need of the hour. Ascertaining which platform is apt for your online store is a challenging task, more so if you are a new player in the marketplace.
This piece, about the five most-preferred
e-commerce platforms, will make your task simpler and help you opt for the one that
is most suitable for your business needs.
1. Magento
With almost 21% of the world’s most popular
e-commerce sites developed using Magento, it’s the obvious choice of store
owners. It has a huge number of extensions and plugins that help incorporate new functionalities. The main
benefits include:
- A
powerful platform with outstanding functionality and customization options
- Less
development and maintenance costs
- Search Engine
Optimization (SEO) friendly
- An
extremely active community thus leaving room for any help with
troubleshooting options and tutorials
- Highly scalable
2. WooCommerce
A WordPress (WP) plugin is most apt for e-commerce website development on the WP platform. It comes with just about all
the essential features that are found in other open source content management
systems. The key benefits of WooCommerce are:
- Easy to
setup
- User-friendly
and affordable for small businesses
- Huge
support community
- Runs on
WP; so there is no requirement for powerful servers
- Several
inexpensive themes and add-ons
3. BigCommerce
BigCommerce is another sought-after
platform with approximately 17% of the best 100,000 websites across the world using
its hosted solutions. Two of its biggest benefits are:
- Simple interface
- Huge
knowledge base with ample help resources
4. Drupal
Drupal is another popular open source
website content management system (CMS) whose flawless integration gives online
store owners a competitive edge, especially when it comes to incorporation of
blogs. As far as content marketing is concerned, Drupal helps in the easy
accomplishment of SEO strategies, too.
5. Prestashop
With Prestashop, setting up your online
store or adding products is super easy. It also has a host of SEO features. This
e-commerce platform also scores well when it comes to maintenance. Prestashop development comes with more than 300 features, making it a robust platform for startups or
small businesses who can’t afford to spend extravagantly on ecommerce
solutions. Some of its outstanding features are:
- Customizable
templates and layered navigation
- Unlimited
currencies, infinite product and inventory management, analytics and
reporting
- Multi-store
management
As you can gather, every ecommerce platform
has some edge over the other. Do not be confused. Just hire webdevelopment company, who can help you choose the right e-commerce platform that best suits your
online business model and needs.
Need help setting up your e-commerce
portal? Contact us here
