Five E-Commerce Platforms For Online Stores – Which One Must You Go For?

With global e-commerce evolving at an extremely  fast pace, the demand for the right platform has become the need of the hour. Ascertaining which platform is apt for your online store is a challenging task,  more so if you are a new player in the marketplace.

This piece, about the five most-preferred e-commerce platforms, will make your task simpler and help you opt for the one that is most suitable for your business needs.

1.     Magento

With almost 21% of the world’s most popular e-commerce sites developed using Magento, it’s the obvious choice of store owners. It has a huge number of extensions and plugins that help  incorporate new functionalities. The main benefits include:

• A powerful platform with outstanding functionality and customization options
• Less development and maintenance costs
• Search Engine Optimization (SEO) friendly
• An extremely active community thus leaving room for any help with troubleshooting options and tutorials
• Highly scalable

2.     WooCommerce

A WordPress (WP) plugin is most apt for e-commerce website development on the WP platform. It comes with just about all the essential features that are found in other open source content management systems. The key benefits of WooCommerce are:

• Easy to setup
• User-friendly and affordable for small businesses
• Huge support community
• Runs on WP; so there is no requirement for powerful servers
• Several inexpensive themes and add-ons

3.     BigCommerce

BigCommerce is another sought-after platform with approximately 17% of the best 100,000 websites across the world using its hosted solutions. Two of its biggest  benefits are:

• Simple  interface
• Huge knowledge base with ample help resources

4.     Drupal

Drupal is another popular open source website content management system (CMS) whose flawless integration gives online store owners a competitive edge, especially when it comes to incorporation of blogs. As far as content marketing is concerned, Drupal helps in the easy accomplishment of SEO strategies, too.

5.     Prestashop

With Prestashop, setting up your online store or adding products is super easy. It also has a host of SEO features. This e-commerce platform also scores well when it comes to maintenance. Prestashop development comes with more than 300 features, making it a robust platform for startups or small businesses who can’t afford to spend extravagantly on ecommerce solutions. Some of its outstanding features are:

• Customizable templates and layered navigation
• Unlimited currencies, infinite product and inventory management, analytics and reporting
• Multi-store management

As you can gather, every ecommerce platform has some edge over the other. Do not be confused. Just hire webdevelopment company, who can help you choose the right e-commerce platform that best suits your online business model and needs.

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