Five Ways To Drive Traffic To Your e-Commerce Site Round The Year

Remember Christmas or Halloween, a time of the year when products almost jumped out from your store’s crammed shelves and reached your customers’ doorstep! You kept reassuring yourself whether your servers could manage the daily rush of enthusiastic shoppers during the holiday season. Come summer, are you tad disappointed that you do not have enough customers who are on a shopping spree? Worry not, there are some smart ways to shoot up your ecommerce sales even during the lean months. Here’s how:

 

1. Make the Most of Your Facebook Page

If you think that you can improve your site’s traffic simply by posting a few words now and then on your Facebook page, you are treading the wrong way. Derive maximum benefits from your Facebook page by doing a meticulous page audit. Ask yourself the following questions: :

• What kind of content  am I posting? Are there enough product images and information?
• How frequently am I  making these posts?
• Are my posts interesting and diverse? For example, you can post a video showing how your products can simplify a customer’s problems

After you’ve implemented the answers to the above questions, concentrate on the following tasks:

• Learn what your targeted audience is saying about your posts, and take their comments seriously.
• Conduct polls and surveys to know what your buyers actually want. Attract your customers’ attention by introducing a small quiz or caption contest related to your merchandise.

Focus on the above mentioned ecommerce marketing tips, and you can acquire at least double the likes, thus generating increased traffic to your primary website.

2. Get Inspired from the Past Festive Seasons

Last Christmas, your merchandise sold like hot cakes, thanks to some smart marketing tactics that you embraced to drive the sales. Great! Then, why not draw inspiration from the best practices that and come up with similar effective campaign by restructuring your strategies, content, and tweaking your marketing copy during the other part of the year, too.

3. Spoil Your Customers with Free Samples or Merchandise at Slashed Prices

Let’s not forget the age-old form of marketing. For instance, if you’re dealing with makeup and cosmetics for women, how about offering a free sample of your anti-aging cream or announcing a lucrative deal such as a flat 20% discount for the first 100 women who like your fan page?

4. Say ‘Yes’ to Instagram      

      

Pictures are worth a thousand words. How appropriate this adage is! Instagram, a social site primarily dedicated to visuals, has an engrossed audience of more than 100 million individuals. Photo contests with your brand’s hashtag could be a great way to get them interacting with your brand activities. For example, you can ask your followers to post photos of their kids wearing your products. You can even design a microsite and have Instagram photos feed right away into that site. 

5. Pay per Click (PPC)

Traffic generated via pay per click advertising has more chances of converting into actual customers, provided there is useful and engaging content on the page. PPC is more beneficial for large businesses. If you use it on platforms like Facebook, Twitter or YouTube, it could be pretty effective for small businesses, too.

So, don’t wait for the holiday season to put your best foot forward. Employ these tips, and enjoy traffic throughout the year. Need help with traffic and marketing for your e-commerce site? Mail us at info@codeuridea.com or call us at +1 (813) 200-7229. 

Boost E-commerce Conversion Rate – Here are 10 ways

If you have invested a lot of money in e-commerce web development to create a great looking site that is user-friendly, easy to navigate and loads fast, but yet to see a decent turnover, there is perhaps one area that remains unaddressed – implementing right strategies to boost conversion. Well, you are not alone;  over 50 percent of businesses commit the same mistake, reveals  a recent research. It stated that 53 percent of businesses spend more than 95 percent of their marketing budget on boosting website traffic. Ironically, they spend only a meager five percent on activities that could actually boost conversion rates — the ratio of visitors coming to a site and visitors that are converted into paying customers. Poorly optimized pages can negatively impact a website’s search ranking in the long run. Here are 10 tips to increase the conversion rate of your e-commerce site:

1.       Implement Clutter-Free Design: Simple page design helps your prospects spot the deal right away. The page lay-out should be such that it gives maximum exposure to the products.

2.       Say It With Videos: When it comes to explaining the benefits of a product, there is nothing like moving images. Embed short and crisp product videos to convey your brand story in a more effective manner. Create a better experience for your prospects, and see the difference. Just look at how  fashion store ASOS makes clever use of interesting and fun videos on every product page to showcase their clothing line-up.

3.       Dedicate a Page To Announce Special Deals: Consumers love to shop cheap, and therefore they always crave for discounts.  Make the most of their craving by posting about the deals right on your home page. Highlight your offers through bold fonts, bright colors etc. It is also important to guide your visitors through a clear navigation path to help them find the stuff  that falls under the purview of the special deal. For example, fashion brand 6pm has a dedicated, easy-to-spot banner-location to display the products on sale.

4.       Make Them Act: Call-to-action features should be placed prominently on your product page. Use large, colorful ‘buy now’ or ‘add to cart’ buttons and place them below the product price to easily grab your prospects’ attention, and to lure them into completing a purchase.

5.       Keep Loyal Customers Happy: Keep a track of purchases and surfing behavior of those visitors, who return to your website.  Now going by their shopping or surfing pattern, add a ‘recommended products’ section to showcase the products they are most likely to appreciate.

6.       Pricing and Shipping: Clearly state the pricing and shipping details. Hidden costs put off customers. If you have any shipping charge, mention it alongside each product and let customers take an informed decision.  

7.       Design a Smart Cart: Save the shopping cart contents to allow user to retrieve it later. Alternatively, offer to send cart contents through emails. All these will help you linger in your visitors’ memory for a longer span of time.

8.       Build An Easy Checkout Page: Keep your checkout process simple. Keep the shipping details form brief. Offer multiple payment options to make shopping enjoyable for your prospects.

9.       Facilitate hassle-free returns: It goes without saying that offering a generous and easy return policy is a must. What’s more important is to make this process smooth and hassle-free. Avoid inclusion of too many steps, and don’t forget to add a contact number on the ‘Returns’ page, so that the buyer can talk to the authority concerned and resolve the issue as quick as possible. Leave room for an exchange offer to turn returns into resale.

10.   Offer Live Chat: This small box at the bottom right corner of a site can go a long way to add credibility to start-up ventures. In addition, provide detailed contact information to boost the customer’s confidence in your products and service.

Use these tricks and notice a surge in your sales. Need help to boost the conversion rate of your e-commerce portal? Contact us here.